Category Archives: SEO
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Learn five ways to get noticed and grow your business online. Explore marketing options and figure out which marketing techniques work best for the time and resources you have.
The What and Why
Every business or professional who has ever done print /media advertising has done some form of demographic research. This will help you in your Search Engine Optimization (SEO), as it incorporates everything you have already found out and much more. You will need to be more open minded, do more digging and you will need to weigh the cost/effort verses the results you can achieve. Everyone wants to be #1 when someone Google’s your product or service, and here are some “Best” practices to help move up the ladder of results returned to the user.
Search engine use programs called “Spiders” to crawl your site, or follow all the links. The best way to be found is to have links from another website to yours. Make sure this is a legitimate link and not a link farm.
- Make sure EVERY picture in your website has an Alternative Text description. Try to use keywords to describe it, but make sure not to just cram them in if they do not describe the image.
- Make sure that your <title> tags are filled out on every page.
- Make sure to try to use Keywords in your content Header tags. <H1><H2>, etc.
- Make sure that every page in your site is linked to by at least 1 other page.
- Use a Site Map – XML-Sitemaps.com
- Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
- Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit RobotstTXT.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
- Don’t go overboard with the Keyword placement. keep the ratio to between 6-9% of keywords to overall content.
- Avoid hidden text or hidden links and do not make them the same color as the background. You will get banned for this.
- Don’t use cloaking or sneaky redirects. Search engines will figure it out and your will be unlisted.
- Don’t load pages with irrelevant keywords. Google and other pride themselves on providing relevant results. If they find you cramming your content unrelated wording, not only will you be unlisted for those pages, but your whole site may get banned.
- Don’t create multiple pages, sub domains, or domains with substantially duplicate content.
- Don’t create pages with malicious behavior, such as phishing or installing Viruses, Trojans, or other malware.
- Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
Written By: Chuck Dowe (@chuckdowe)
What you have to say is important! But how you say is even more important!!! So do not let people dismiss you before they even discover what you are about by having bad content.
The saying, “Content is Everything” is never more true than on the world wide web. People have 100s of thousands of sources of information at their finger tips and you need to get them there and to keep them there. You need to know your product/service/promotion through and through. You want to write it up in a manner that focuses on “keywords*” and has strong detailed descriptions, but most importantly write, write, and update often. Always be writing up new products and remember to be descriptive, and if your good at it, people like humor. Do not push it, but if you know how to be funny, people like funny. (Insert Funny Joke, haha bada bing)
You need to do some market research and decide what kind of language to use. You do not want to use 6th grade language skills if you are targeting physicists or doctors for example. Also USE your Spellcheck!! Yes, I agree we all should know how to spell, but we all have the ability to have our work spell checked. There is no faster way to have your website/business be considered an amateurs, than to have typos and misspellings. A good way to do a grammar check and flow check it to read what you wrote aloud. You will see words you may have missed or think of a better way to put something.
Now here are some tips I picked up along the way to make sure that I do not bore my clients to death. First off, avoid using redundant sentences. It is annoying to the reader and makes it look like you have stretching your content or have nothing to say. Do not Tell your clients to do Anything, always suggest to them to try it. You and me both know you are not doing anything someone else told me to do. And if there is a word for it use it. Don’t drag out long strung on sentences when 1 or 2 words would do it.
Also avoid the use of slang, as it does not always translate properly or have the same meaning outside your immediate surroundings. Leave some things to guessing! They will not have a reason to contact you if they have all the information they need for a service or product for sale. When describing something try to use “Your” and not “Our” to impart a sense of ownership of the cause/product/destination and make them take a higher interest in what they are reading.
But ALWAYS use words and not pictures whenever possible because people and search engines can read text, they do not always see your pictures. Search engines are computers and as such have no use for pictures. When indexing a website search engine computers index your content and depending on the search engine they rank your content against what your “keywords*.” Also people who use alternate ways of viewing websites do not always have the ability to see pictures. (ex. Cell phones, Screen Readers, Old web browsers, computers with limited connections) Remember if there is a word of it, USE IT.
And Lastly but definitely not least. Read other peoples and your competitions websites. It will give you a better understanding of your clients and make you a better writer & business person.
* Keywords – words that you focus on to get search engines to index your page. part of Search Engine Optimization. Will cover in detail in a later blog.